Website visitors who experience a slow response on a website will apparently leave the website and find another place to surf with, this is known to be as the "Bailout Behaviour".

"Bailout Behaviour" have a high impact on the opportunities lost by the website owner infact "Bailout Behaviour" have cost millions of dollar loss to website owners. This is why a website owner must always consider optimizing the speed of his website secondary to the presentation and content of the site. In the contrary, design and content must not be sacrificed just to optimized the speed because content is the number one attraction into a website.

Let's say your website is full of content and very attractive to lots of internet users, users will start visiting your website but.. if the website will load slowly they will close the site and look for an alternative. This is a big loss on the website owner's part.

Another scenario, you website loads so fast with plain and poor presentations. Waht do you think will happen? This will not attract the user to keep on surfing into your site. This case is another loss on the website owner's part.

So the best thing is to combine a content rick and well presented website with an optimized speed for your website to look great and attract a lot of visitors that will generate great opportunities to your website.